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How Does Personalization in Email Marketing Increase Customer Engagement

Businesses have a great digital marketing tool to reach out to their customers anytime, anywhere. You will be surprised, but this marketing tool is none other than email! Email marketing is the most direct and reliable form of communication between your brand and its valuable customers. One of the major reasons why emails are so […]

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How to Create a Referral Campaign in 6 Easy Steps

Referral marketing is a surefire way to grant your business more conversions and sales because it leverages the power of networks. Instead of the old way of marketing, referral marketing is done through word-of-mouth. Since people make referrals to their closest friends and family, the chance of conversions is often high, as people tend to […]

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10 Ways to Grow Your Business

A lot of sweat and blood goes in to start a new business from scratch. A lot of energy and effort goes into every process and each step. It is not just the financial factor that plays a role; time and resources are also play a major part in building a business. Consequently, every business […]

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The Psychology of Color in Marketing and Branding – A Comprehensive Guide

95 seconds is all it takes for a consumer to make up their mind about the product they are going to purchase. The consumer’s decision is subconscious, and it is aided by visual elements of the packaging, including size, font, color, and more. In fact, various studies have found that more than 80% of consumers […]

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10 Tips for Creating a Killer FAQ Page

Hello, business owners! Do you spend most of your time answering repetitive questions from customers? You think you could use that time to focus on the other aspects of your business? All you need is a killer FAQ page to save time and effort! When one builds their website, they focus on their homepage the […]

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Optimizing Omni-Channel Experiences with Customer Feedback

The importance of providing excellent customer service is something that every brand, at the very least, recognizes. Great customer service not only results in satisfied first-hand customers but it also becomes a reason for retaining them and attracting more leads through the reputation and trust earned, widening the customer base, and ultimately raising the revenue […]

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10 Digital Marketing Trends and Innovations for 2020

The world at large is subject to continuous changes and transformations that are majorly being controlled and shaped by technology, more than anything else. With the world going digital and the business landscape evolving, every business needs to give priority to top-of-the-line digital marketing services. Digital marketing is not only a cost-effective solution to achieving […]

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