DynamoLogic Solutions is looking for a Google AdWords / Facebook Ads Specialist with 5+ years of experience for a full-time remote position. The ideal candidate will be required to design and implement pay-per-click (PPC) campaigns and measure paid advertising performance analytics. The candidate should possess a strong understanding of SEM techniques and excellent marketing skills. They should be able to accurately interpret keyword and ranking research and implement marketing campaigns that maximize the company’s ROI for paid advertising.

Responsibilities

• Conduct market research on keywords, consumer trends, and competing brands.
• Analyzing and interpreting research and analytic data to create PPC advertising campaigns.
• Designing and developing online marketing campaigns to maximize search engine returns and website traffic.
• Implement PPC advertising campaigns.
• Monitoring SEM analytics such as redirects, click rates, and customer acquisition rates.
• Managing and adjusting PPC budgets to ensure maximum ROI for paid adverts.
• Assisting in the management and tracking of keyword bids, expenditure caps, and other primary account metrics.
• Providing suggestions and incorporating techniques for keyword resources, marketing structuring, targeting, network display, and other aspects of pay-per-click search in conjunction with the client's objectives.
• Support the development of new paid search ads, ad groups, and accounts and support the formation of new paid search marketing initiatives.
• Generating monthly performance reports and analytics for presentation and review.
• Keeping up to date with the latest advancements in PPC strategies.

Requirements

• Bachelor's degree in marketing, communications, or similar.
• Proven experience in managing ads for international clients or offer
• A minimum of two years of experience as a PPC Expert or similar.
• Proficiency with analytics and PPC platforms such as Google Analytics, Google AdWords, and Facebook Business Manager.
• Strong understanding of SEO and SEM techniques and best practices.
• Experience with a variety of search engines, including Google, Bing, and Yahoo.
• Exceptional research and analytic skills.
• Excellent computer skills with programs such as MS Office and Google Suite.
• Exceptional written and verbal communication skills.
• Candidates who can join on an immediate basis would be preferred.