Property Certificates Custom CRM

Developed a Bespoke Smart CRM Solution for the UK’s leading property certification provider, featuring automated order management, advanced search, real-time reporting, invoicing, lead tracking, and secure role-based access control.

Overview

One of the leading UK property certification providers faced increasing operational challenges as their business expanded across the UK, Ireland, and Wales. Managing compliance, customer interactions, and invoicing manually led to inefficiencies, data fragmentation, and slowed business growth.

They needed a fully integrated, scalable CRM to:

  • Automate order management for 10k+ monthly property certifications.
  • Enable smooth lead tracking and structured follow-ups.
  • Implement real-time pricing based on postcode-specific labor and travel costs.
  • Introduce role-based user access to improve operational security.
  • Centralize communication with clients via email and SMS tracking.


We had to deliver a one-stop, custom-built CRM to consolidate all workflows into a single, efficient system that could scale with our client’s growing business.

Services

  • Business Need Analysis
  • CRM Design and Planning
  • Custom Feature Development
  • Data Migration and Automation
  • Integration with Existing Systems
  • User Training and Support

Services

  • Consultation and Requirement Analysis
  • Custom CRM Design and Development
  • Custom Feature Development
  • Maintenance and Enhancements
  • Quality Assurance and Testing

VISIT

WEBSITE

Industry

Property Management

Region

Western Europe

Technologies

Angular JS

Angular JS

Calendly

Calendly

CSS

CSS

Google Calendar

Google Calendar

HTML

HTML

JavaScript

JavaScript

JQuery

JQuery

klaviyo

klaviyo

Laravel

Laravel

MySQL

MySQL

Node JS

Node JS

PHP

PHP

RESTful APIs

RESTful APIs

SendGrid

SendGrid

Twilio

Twilio

Zapier

Zapier

Zohochat

Zohochat

  • Laravel
  • SugarCRM

Key Features

Eliminating Manual Order Processing With Automated Order Management

Managing certifications manually across different regions slowed operations and increased the risk of human errors. The absence of a structured order-tracking system meant lost revenue and inefficiencies.

Our Solution
  • Developed a centralized Order Management System that allowed instant quote generation, instant order tracking, and automated payment processing.
  • Built a bulk CSV import tool to handle large data sets from clients, reducing manual data entry.
  • Integrated automated payment status tracking, ensuring every transaction was recorded, verified, and processed in real time.
Impact on KPIs
  • 50% faster order processing with automated tracking and bulk imports.
  • Improved financial accuracy, eliminating missed payments and invoicing errors.
  • Scalability ensured the handling of 10k+ monthly certifications easily.

Advanced Search & Real-Time Reporting for Faster Data Retrieval

With thousands of customer records and certifications to manage, the staff struggled to retrieve key data quickly when handling customer inquiries.

Our Solution
  • Developed a powerful advanced search module that allows filtering by text, dates, addresses, phone numbers, and emails.
  • Designed a real-time reporting dashboard with key insights into order statuses, pending communications, and financial performance.
  • Integrated custom-built reporting modules for tracking business trends, team performance, and repeat customer metrics.
Impact on KPIs
  • Search queries completed 3x faster, reducing customer response times by 30%.
  • Data-driven decision-making enhanced with actionable insights.
  • Customizable reports saved hours of manual analysis, boosting operational efficiency.
A Dedicated Dashboard to Extract Real-Time Business Insights
A Reports Feature Providing Actionable Business Analytics

Automating Invoicing With Dynamic Pricing Models

The client needed an automated invoicing solution that accounted for varying labor and transportation costs across different locations.

Our Solution
  • Developed a postcode-based pricing model that automatically calculates service charges based on distance and labor costs.
  • Built an intelligent invoice generation system that tracks unpaid balances, sends automated reminders, and updates financial records in real time.
  • Integrated payment tracking features to ensure timely revenue collection.
Impact on KPIs
  • 100% accuracy in pricing calculations, preventing revenue losses.
  • Faster invoice generation, reducing billing delays by 40%.
  • Enhanced financial transparency, improving cash flow and accountability.

Two-Way Communication Tracking for Better Customer Engagement

Without a centralized communication log, tracking email and SMS interactions was challenging, leading to missed follow-ups and lost leads.

Our Solution
  • Built an email & SMS tracking system that logs every interaction with delivery statuses (sent, failed, pending).
  • Developed an automatic lead follow-up system, ensuring every inquiry is responded to and nurtured.
  • Integrated monthly communication summaries, allowing the business to refine outreach strategies.
Impact on KPIs
  • Lead conversion rates increased by 30%, thanks to structured follow-ups.
  • Customer service improved, with no missed inquiries or responses.
  • Enhanced marketing efficiency, with targeted newsletters keeping clients engaged, improving email delivery and open rates by 25%.
Email and SMS Log
Automatic Lead Management

Sales & Lead Management to Drive Business Growth

Converting inquiries into paying customers was unstructured, with no system to track call logs, inquiries, and sales pipelines.

Our Solution
  • Developed a dedicated Sales & Leads module to capture inquiries from calls, web forms, and referrals.
  • Integrated automated proforma invoice generation for potential leads, expediting conversions.
  • Built a lead activity tracking system to measure conversion rates and optimize follow-ups.
  • Integrated solar service leads from Facebook into the CRM with optimized lead routing rules:
    • Dual-source tabs with ATP Leads and Facebook Direct Leads.
    • Auto-synced lead details for customer name, requested service, order date, and quote amount.
    • Search and filter by service category or quote value for easy prioritization.
  • A dedicated tab to track payments from affiliates with the following settings:
    • View by client, order date, customer info, and contact details.
    • Status indicators for pending, paid, or disputed cases.
    • Follow-up tools for office staff to resolve delays efficiently.
Impact on KPIs
  • Lead conversion rate improved by 27.5% with structured tracking.
  • Sales team productivity increased, eliminating guesswork in follow-ups.
  • Revenue growth accelerated, with better pipeline visibility.
  • Consolidated 100% of solar leads in one place, reducing lead duplication.
  • Improved payout transparency for affiliates, reducing back-and-forth calls.

Secure Role-Based Access Control for User Management

The absence of structured role management led to access issues, security risks, and inefficiencies in task assignments.

Our Solution
  • Implemented a role-based access control system, defining permissions for admins, office staff, field workers, and business clients.
  • Restricted sensitive financial data to authorized users only, ensuring security compliance.
  • Developed an audit log system to track user activity and prevent unauthorized access.
Impact on KPIs
  • 99% data security compliance with controlled access.
  • Reduced internal errors and risks, ensuring operational integrity.
  • Enhanced accountability, with clear user responsibilities defined.

Fieldworker & Business Client Lifecycle Management

Managing field staff at scale required a powerful back office toolset: For B2B operations, the CRM needed a client management layer for high-volume customers. This was handled as two separate modules.

Fieldworker Customizable Calendar View for Appointment Tracking
Fieldworker Customizable Calendar Monthly View
End-to-End Fieldworker Admin Panel
  • Profile editor for managing contact info, services, coverage areas, and subcontractors.
  • Shadow login system for real-time troubleshooting without fieldworker credentials.
  • Payment settings and job eligibility filters:
    • Postcode,
    • Service type,
    • Activation status.
  • Scheduler dashboard with calendar integration for availability and job booking.
Impact on KPIs
  • 60% faster onboarding for new fieldworkers using centralized tools.
  • Eliminated job conflicts through postcode and schedule validation.
Business Client Management Portal
  • Segregated tabs for:
    • Active,
    • Newly registered, and
    • Disabled accounts.
  • Audit trail with:
    • Last login,
    • Order history, and
    • Account status.
  • Editable profiles with preferences for assigned fieldworkers and subscribed services.
Impact on KPIs
  • Gave admins real-time visibility into business client activity and retention metrics.
  • Improved client satisfaction and retention.

Job Monitoring, EICR Pricing, and Order Transparency

Without a centralized communication log, tracking email and SMS interactions was challenging, leading to missed follow-ups and lost leads.

Our Solution

Appointment & Upload Tracking

To prevent missed or delayed certifications, we engineered a notification-driven task tracker. This included:

  • Appointment chasing & uploading follow-up dashboards.
  • Blocked and on-hold job statuses for proactive intervention.
  • Reminder triggers based on inactivity thresholds.

EICR Inventory Quoting Tool

Unsatisfactory EICR inspections often require follow-up work. Our CRM handled this via the following:

  • Predefined inventory with search-friendly catalog of services and pricing.
  • One-click quote file updates tied to order ID.
  • Smart filters by keyword and price range for efficient quote creation.

Detail Pages for Comprehensive Record Management

Designed a full-view order page to consolidate every order-related interaction into:

  • Tabs for order notes, history logs, uploads, complaints, and actions.
  • Sub-detail pages for property data, team assignments, and follow-up scheduling.
  • Real-time updates reflected across all user roles for smooth collaboration.

Job Monitoring, EICR Pricing, and Order Transparency – Impact on KPIs

  • Lead conversion rates increased by 30%, thanks to structured follow-ups.
  • Customer service improved, with no missed inquiries or responses.
  • Enhanced marketing efficiency, with targeted newsletters keeping clients engaged, improving email delivery and open rates by 25%.

Customer Engagement & Feedback Automation

With thousands of customers, partners, and fieldworkers interacting across the UK, our client needed a centralized way to manage communication, log complaints, collect feedback, and push real-time updates without manual follow-ups.

Our Solution

Automated Newsletters & Announcements

  • Drag-and-drop builder to design emails without coding.
  • Segmented recipient groups for customers, fieldworkers, and partners.
  • Bulk send capabilities with scheduling options.
  • Embedded tracking for open rates and delivery success.


Additionally, a Customer Announcements Module allowed admins to push urgent updates directly to customer dashboards.

This included:

  • Title, message, and expiry tagging for time-sensitive alerts.
  • Inline visibility on login to guarantee reach.

Complaint Logging & Resolution Workflow

  • Structured tabs for ‘New’ and ‘Resolved’ complaints.
  • Order-level association with complaint reasons, status, and assigned handler.
  • Internal notes and timestamps for transparent resolution tracking.

A Dedicated Feedback Collection System

Developed a central interface to unify feedback from staff, field workers, and customers.

  • Indexed logs with name, contact info, timestamp, and category tags.
  • Admin review tools to flag, archive, or follow up on feedback entries.
  • Export-ready reports for quality control reviews.

Customer Engagement & Feedback Automation – Impact on KPIs

  • Internal communication centralized with no more scattered emails.
  • Reduced complaint response time by over 45%.
  • Improved fieldworker accountability with transparent feedback history.
  • Maintained customer retention through targeted newsletter updates.

Outcomes

Our custom-built CRM for a leading landlord property compliance certificates provider, has centralized order management for our client across the UK, Ireland, and Wales, ensuring seamless operations for fieldworkers and administrators. The intuitive dashboard has eliminated manual order sorting, saving time. Detailed reporting feature provides transparent documentation, while call, email, and SMS logs improve accountability. These features collectively enhance internal productivity and efficient service delivery. Adding the sales lead generation functionality has made our CRM both a customer and business-centric solution.

Why Our Approach Works for Custom CRMs?

Our custom-built CRMs have transformed property certification management, making operations across the UK, Ireland, and Wales user-centric and efficient.

This has helped our clients achieve:

  • 50% faster order processing, cutting down staff workload by 15%.
  • 30% increase in lead conversion rates, boosting revenue by 10%.
  • 100% accurate invoicing, preventing revenue losses.
  • Complete visibility into business insights, driving better decision-making.

Why Choose Us?

Because our expertise in full-stack CRM development has enabled businesses to streamline operations, improve customer engagement, and scale confidently.

Moreover, you get:

  • Scalable solutions that handle thousands of transactions effortlessly.
  • Automate repetitive workflows, reducing manual workload and errors.
  • Secure role-based access, keeping data and operations safe.
  • Advanced reporting system that lets you have full control over performance insights.

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