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How to Build An eCommerce Website From Scratch

Over the years, the eCommerce business has altered the playbook of buying and selling. Individuals no longer need to visit a brick-and-mortar store to make purchases; they can make online purchases from the comfort of their homes. With just a click, people can now buy any product they desire from anywhere in the world! eCommerce […]

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How Does Personalization in Email Marketing Increase Customer Engagement

Businesses have a great digital marketing tool to reach out to their customers anytime, anywhere. You will be surprised, but this marketing tool is none other than email! Email marketing is the most direct and reliable form of communication between your brand and its valuable customers. One of the major reasons why emails are so […]

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How to Create a Referral Campaign in 6 Easy Steps

Referral marketing is a surefire way to grant your business more conversions and sales because it leverages the power of networks. Instead of the old way of marketing, referral marketing is done through word-of-mouth. Since people make referrals to their closest friends and family, the chance of conversions is often high, as people tend to […]

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10 Ways to Grow Your Business

A lot of sweat and blood goes in to start a new business from scratch. A lot of energy and effort goes into every process and each step. It is not just the financial factor that plays a role; time and resources are also play a major part in building a business. Consequently, every business […]

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Why People Buy Things Online

We have all heard that E-commerce is on the rise, but do you know what makes people buy things online? Trying to increase E-sales without knowing the reason behind the increase is like walking while blindfolded. When you don’t know where you are going, it is extremely hard to reach your destination. In this article, […]

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The Psychology of Color in Marketing and Branding – A Comprehensive Guide

95 seconds is all it takes for a consumer to make up their mind about the product they are going to purchase. The consumer’s decision is subconscious, and it is aided by visual elements of the packaging, including size, font, color, and more. In fact, various studies have found that more than 80% of consumers […]

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Topic Clusters The Next Evolution of SEO

Introduction Since content became the primary battleground, SEO experts and content managers have been continuously working to increase their search engine rank and rating. A website that fails to appear in the top results in their target customer’s search has no chances of success. And so, experts work continuously to incorporate the most effective techniques […]

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How to Create an Effective Facebook Ad

Facebook is a giant among social media platforms. With over 2.6 billion daily active users, it towers among its peers. According to research, more than 60% of internet users are active on Facebook. Therefore, it’s no surprise that it’s a popular choice for marketers. Apart from its impressive reach, Facebook also has the most sophisticated […]

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10 Tips for Creating a Killer FAQ Page

Hello, business owners! Do you spend most of your time answering repetitive questions from customers? You think you could use that time to focus on the other aspects of your business? All you need is a killer FAQ page to save time and effort! When one builds their website, they focus on their homepage the […]

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