Hello, business owners! Do you spend most of your time answering repetitive questions from customers? You think you could use that time to focus on the other aspects of your business? All you need is a killer FAQ page to save time and effort!
When one builds their website, they focus on their homepage the most. We'd like to disagree; a carefully curated Frequently Asked Questions (FAQ) page can make a huge difference to your website.
Commonly asked questions are often overlooked by the customers and treated as an afterthought. So, let's find out why you need a good FAQ page.
Why Do You Need a FAQ Page?
If created correctly, FAQ pages are a compelling way to reduce the burden on customer support and build relationships with your customers. They are not only one of the best ways to save time answering repetitive questions but also help you acquire new customers and boost sales.
Let's dig into the benefits of a useful FAQ page:
It Saves Time
The first and foremost benefit of an FAQ page is the amount of time you will save. If you spend most part of your day answering social media queries and emails, an FAQ page can be a huge timesaver for you. Customers already know where they will find the answers to all their questions.
Here's the deal; anyone who does not know the business well will either not add an FAQ page or keep it very boring. So, a well-written FAQ page shows your experience. The customer has a question, you have already got the answer on your website. It will not only build trust but will also show your professionalism.
Helps Ranks your Website on Google
What does Google do? Delivers answers to your questions. So, if you are putting your FAQ page in a Q&A format, you are already doing half the work. If you have included optimized and useful information in your FAQ answers, then google is sure to rank your webpage, and that builds the credibility and authority of your website while also increasing traffic.
You can incorporate internal links to your product/service webpages in the FAQ to increase conversion. What is more, internal links enhance customers' ease of use and utility, which prompts Google to rank your page.
Tips for FAQ Page that Could Get Customers off the Fence
But how do you create a FAQ page that serves as a silent salesperson for your website and drive traffic? If you are looking to lift your website, this guide will answer all your questions. So, without further ado, let's get to our top ten tips to creating a killer FAQ page.
1. Universal Questions First
If you are not sure how to start the page, the best thing to do is start with the universal questions first. It's always a great idea to see what your competitors and doing, take it as an inspiration, and try to create something better.
What are some of the questions about your business that your competitor has not answered? Has any customer asked you this question? Jot down everything you deem necessary for your FAQ page.
While you are doing it, don't be afraid to add pretty apparent questions. Your customer may have an idea, but the point is to confirm the basics to them and build their trust.
For instance, if you are an online medical service, patients may commonly ask you the following general questions:
● What should I bring for my initial consultation?
● Is the procedure ABC covered by insurance?
Similarly, every business has some universal, frequently asked questions. You can use the FAQ page to address these questions to the satisfaction of your consumers.
2. Keep it Short & Crisp
While writing your FAQs, think of them like a conversation with a client in person or over the phone. That means you answer questions in a way that is relevant, easy to understand, and useful to the client.
Keep it simple and creative.
Choose your Tone
You and your customers talk differently. A business must choose a tone that resonates with your customer. This means you need to use the language they relate to. It may sometimes sound too-obvious or cringe-worthy to you, but it will be valuable to perusing customers.
3. Incorporate Customer Feedback
Your front line support team handles most issues and hurdles from the customers; hence they are the best people to have on board while creating a killer FAQ page. List down the most common and recurring questions from your customer or talk to them about what they want you to answer.
User feedback is undoubtedly the best way to know what's going inside the head of your customers. How else are you going to know why they are not keeping an eye on your website or not buying from you?
4. Make Sure they are Recurring Questions
Remember, the FAQ page is for the customer's most asked questions, not to share issues that you never get to answer. Hence, it is essential to see if the customer actually asks the questions or not.
While putting the FAQ page together, think from the customer's perspective and answer what they want to hear, not what you want to tell them. If your questions are customer-focused, they will do the job right.
5. Logical Organization
Keeping things organized is critical to increasing the efficiency and usefulness of any information. It's true for FAQs as well! Increase the value of your FAQ page by organizing your questions and answers under headings. Break down the categories of the questions so your customer can find what they are looking for immediately.
Use the Customer Point of View
The key to a good FAQ page is to keep it customer-focused. Your website is built around your customers and the problems that you solve. Just like your product and other components of the website, answer the questions that the customers care about the most.
6. Don't Forget SEO
When you are writing answers to frequently asked questions, linking other sources of information within your site will boost your SEO. High-value content is one of the most important digital marketing strategies and can help you improve your organic search visibility.
Similarly, incorporate an effective keyword strategy into your FAQ page to help rank the page on Google. A good FAQ page means extra content and an extra opportunity for the customers to find your store online. Besides a well-curated FAQ page, you need to avoid duplicate content to improve your SEO ranking.
7. Include a Call-to-Action
You have probably seen countless articles on how CTA buttons are crucial for conversions. Well, this article is another addition to the list. One of the simplest ways to influence conversions with an FAQ page is to include a Call-to-Action button.
8. Add Valuable Social Proof
Customers always look for reassurance. They want to know how the features work or your policy on product refunds and warranty claims. The fact is, customers are risk-averse. To create a sale, your FAQ page must overcome risk perception. The best way to do so is to add social proof.
Social proof could be anything; logos, statistics, the names of your clients so you could leverage on their credibility to build yours or customer reviews.
Adding social media buttons on your FAQ page will enable the users to share the page in different comments, groups, and forums. Just copy a relevant URL and include it in your answer. Bonus? Some extra traffic on your social media site!
9. Include Visuals to Support the Text
Visuals are a great way to add value to your page. If your article is too dense because of the text, visuals can make the experience easier for the customers. However, you need to make sure it's applicable and sized to perfection.
Videos are the most popular and attractive way to get more traffic to your website these days. To give your FAQ page a more personal touch, you can integrate videos on the page and answer the concerns of your customer.
10. Link Landing Pages with FAQs
You may think you can't use your FAQs page to add search engine value, but it's far from the truth. A simple way to use the FAQs page for SEO is to create landing pages for some of the most important questions. It is a great and practical tip to attract relevant traffic to your website. This works especially well if the customer is using long-tail searches.
Link to Blog posts
The best way to link landing pages is to answer a question concisely on the FAQ page and linking it to one of your blog posts with relevant text. This way, the customer will not only get to read more in-depth information but will also benefit your blog traffic as well.
In the end, what we need to realize is that there is no shortage of ways and tactics to grow your business. A combination of good marketing, right content, and minor changes such as adding a good FAQ page can go a long way.
Once you determine the key questions customers want to know, you can follow the tips above and win your customers. In the end, remember, an FAQ page is worth your time and effort! Cheers!