Overview
Our client, the UK’s leading energy certifications provider, needed a high-performance website to streamline quoting, booking, and tracking while enhancing user experience and trust. Their outdated manual processes led to inefficiencies, abandoned bookings, and inconsistent pricing.
They required a scalable, automated solution that:
- Delivers a responsive, mobile-optimized UI/UX with lazy loading, SEO best practices, and accessibility enhancements.
- Supports a modular multi-service platform, integrating EPCs, gas safety, asbestos surveys, boiler certifications, and more.
Our client demanded deep technical expertise to build a high-speed, scalable, and conversion-focused website to attract hundreds of monthly organic visitors while boosting customer engagement and operational efficiency.
Services
- Business Need Analysis
- Design & User Experience (UI/UX)
- Frontend and Backend Development
- Maintenance & Support
- Quality Assurance and Testing
VISIT
WEBSITE
Technologies
CSS
HTML
JavaScript
JQuery
Laravel
PHP
Project Goals & Achievements
Fully Responsive & Mobile-Optimized Design
The previous website was outdated and not mobile-friendly, leading to poor accessibility on smartphones and tablets.
Our Solution:
- Designed a mobile-first UI/UX strategy using Bootstrap & Tailwind CSS.
- Implemented lazy loading and image optimization for faster mobile performance.
- Utilized Progressive Web App (PWA) techniques for offline accessibility and push notifications.
Impact on KPIs:
- Improved Core Web Vitals, leading to higher search rankings.
- Increased mobile conversions due to a better user experience.
Property Certification Services Listings
Users had to visit multiple pages to obtain different certifications (EPC, gas safety, asbestos surveys, etc.), resulting in a fragmented experience.
Our Solution:
- Designed a modular service architecture in Laravel, allowing easy addition of new certification services.
- Implemented a multi-step form with dynamic service selection, using AngularJS for an interactive experience.
- Created a centralized data structure to handle different service types and pricing dynamically.
Impact on KPIs:
- Increased service adoption due to simplified multi-certification ordering.
- Enhanced user retention by positioning the site as a one-stop certification hub.
- Reduced bounce rates by keeping users within the ecosystem.
Dedicated Case Studies Webpage
Without a structured case studies webpage, Eco Approach struggled to showcase its expertise in the field of property certifications. We created a dedicated Case Studies page to build credibility and drive conversions.
Our Solution:
- Designed an interactive case study gallery with a visually engaging grid layout highlighting key projects.
- Structured success stories with clearly defined project background, challenges, solutions, and measurable results.
- Integrated client logos & testimonials to reinforce trust and long-term partnerships.
- Enabled expandable project details, allowing users to explore in-depth analysis, project timelines, and methodologies.
- Optimized content for SEO & lead generation, incorporating industry-specific keywords and structured metadata.
- Embedded call-to-action (CTA) elements within case studies, directing visitors to consultation request forms.
Impact on KPIs:
- Increased lead generation by 35% through optimized CTAs.
- Enhanced credibility and client trust with structured case studies.
- Improved SEO rankings, making case studies more discoverable in search results.
Custom-built Blog to Attract Traffic
The Eco Approach website lacked a blog, and so it was missing the opportunity to attract high-conversion traffic. We created a custom-built blog where relevant, SEO-optimized, and well-researched content could attract traffic.
Our Solution:
- Developed a dynamic blog feed that auto-updates with featured and recent posts for real-time content visibility.
- Optimized page performance with fast-loading architecture and mobile responsiveness.
Impact on KPIs:
- Increased average time spent on blog pages by 40%.
- Enhanced SEO rankings, leading to a rise in organic traffic.
A Well-planned Careers Page
The careers webpage was an opportunity to attract traffic and potential employees.
Our Solution:
- Built a secure login & registration system for field workers to manage profiles, track applications, and receive job updates.
- Structured SEO-optimized job descriptions with industry-relevant keywords and metadata to improve job listing visibility.
Impact on KPIs:
- Improved search engine visibility, driving higher organic job seeker traffic.
Optimized Contact Accessibility for Customer Support
Users struggled to find contact details, leading to abandoned queries and frustration.
Our Solution:
- Placed click-to-call buttons and dynamic email links at high-engagement areas.
Impact on KPIs:
- Reduced drop-off rates by 40% due to immediate contact access.
- Enhanced mobile experience with quick-action contact options.
Client’s Review
Very hardworking and easy to communicate with. Can deliver quality work according to request. Had strong team support and a professional work experience with them. Will engage again for a new project.
Tom H.
United Kingdom
We design high-end, dynamic websites that rank better and drive conversions.
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17+ Years
Industry Experience
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517+
Happy Clients
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90+
Team Strength
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1+ Million
Work Hours
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